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1. Marketing experts tell us we need how many ‘touches’ before a buyer is likely to respond?
2. Which form of Marketing do you believe provides the greatest Return on Marketing Investment (ROMI)?
3. What effect do you believe ‘Personalization’ (e.g. inserting the name of the person in the body of your marketing message) has on the effectiveness of Direct Marketing pieces?
4. How do you feel about the use of QR Codes?
5. What effect do you believe tactile (e.g. soft-touch lamination, foil stamping, embossing, etc.) have on the effectiveness of Direct Mail Marketing pieces?
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