JitMail

You've devoted a good part of your career addressing 3 BIG challenges…

Buyers that have never heard of you…
Buyers that know about you, but aren't buying from you…
Customers that should be buying more!

Imagine the reaction in the Board Room if you implemented a simple, low-cost system that would solve all 3 problems… and jump-start sales.

Marketing is Simple: Have something good to say… say it well… say it often!

In B2B marketing there are a finite number of prospective buyers. Could be a few hundred. Could be several thousand. But it's not 300 million. So, keeping your “something good to say…” in front of 500 or 5000 buyers each month is not impossible… and it's not expensive.

The Internet is ‘Hot’

The internet is hot, and business leaders are eager to “drive sales using the web.” And they should be. But how does the internet ensure buyers that have never heard of you will become familiar with your company? How does the internet show prospects that aren't buying from you all the reasons they should be? And how does SEO (Search Engine Optimization) or Pay-Per-Click cause existing customers to buy more from you?

Buyers are like apples… they're not always ripe

If you don't keep your message and brand in front of them, month-after-month-after-month, they may not think of you when they're writing Purchase Orders, and someone else will be picking your fruit. Targeted Direct Mail is the most cost-effective tool available to help you "say it often".

Direct Mail – Direct Results

Direct Mail enables you to introduce your “something good to say…” to buyers that have never heard of you, and keep your brand in front of them month-after-month-after-month. Direct Mail lets you present compelling arguments to prospects that aren't buying from you, and convince them they should. And, Direct Mail can also coax more sales from existing customers.

JitMail

JitMail^SM, from Riverside Graphics, is a system that automates the process of keeping in touch with buyers. You decide what you want to say, and who you want to target. Riverside provides custom design and copy writing for your products or services, and helps you develop a series of Direct Mail pieces. We help you “say it well…”

With your input, we then develop effective mailing lists including your current customers; buyers that know about your company, but aren't buying from you; and prospects that have never heard of you. Then we help you “say it often” by printing and mailing your “something good to say…” every single month.

Ask Yourself…

If prospects that have never heard of your company begin receiving mailers every month, do you think you'll still be a stranger by this time next year?

If the messages prospects receive present a compelling case leading them to conclude: “I would be absolutely crazy to do business with anyone else… regardless of price,” do you think some of them might begin buying from you?

If your current customers discover you provide certain products or services they need, do you think you'll have a chance to increase sales to them?

In short, isn't it worth investigating JitMail to see if it might be the simple, low-cost system you've been looking for to solve your 3 BIG MARKETING CHALLENGES, and jump-start sales?

FAQs

Q. Don't buyers think of Direct Mail as ‘Junk’ Mail?
A. It's only ‘Junk’ if the person receiving it doesn't need what you're selling. If you send Direct Mail pieces to buyers who need what you're offering, and your mailers are timely, provide valuable information, and include a “Call-to-Action,” they will generate sales!

Q. Why not use e-mail to save printing and mailing costs?
A. E-mail B2B marketing simply doesn't work. There are extensive studies proving, with rare exceptions, e-mail marketing does not generate sales in a B2B environment. Virtually every large marketing organization that has tried e-mail marketing has reverted to Direct Mail.

Q. We have our own Marketing Department. Why do we need Riverside and JitMail?
A. Because there's a good chance your team's plate is already full. That means your staff will either have to drop other projects, or you'll have to add staff. A safer course is to simply start with JitMail and see how it works. You can always make a decision to create an in-house JitMail after you test the water.

Q. What does JitMail cost?
A. Price is affected by quantity, frequency and size. Investigate JitMail and you'll discover it's a low-cost solution to your 3 BIG MARKETING CHALLENGES, and it will fit your budget very nicely.

Q. Are we required to make a contractual commitment?
A. No.

Q. What do we do to get started?
A. Call. We'll start by answering your preliminary questions over the phone. We won't bug you for a face-to-face meeting unless you're convinced JitMail is worth exploring. If you do think JitMail might make sense, we can meet and begin mapping-out the next steps.